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While I will address return on investment (ROI) considerations in a future post, probably one of the first rules of thumb I have is to use some degree of portfolio thinking and management processes for implementing behavioral science initiatives. Develop behavioral intervention generation, vetting, and project portfolio management processes.
While the industry took a significant hit in 2020, it more than recovered in 2021 and the forecast is for continued global growth. If the ROI were not there, the investments would not be made. That person is engaged for a six-month project, comes in, and using best practices in project management develops an amazing system.
Without regular feedback, employees may not know where they stand or what they need to improve, hindering their development. Ignoring Personal Development: Managers may focus solely on task-related coaching and neglect to support employees in their personal and professional development.
In its research, “The Forrester Tech Tide : Sales Technologies, Q1 2021,” Forrester finds that digital “front doors” are now the primary way that sales prospects connect with brands—80% of B2B sales will take place in remote and digital settings, elevating the roles of data insight, digital content, and inside sales in the sales process.
Since 2020, due to working primarily remotely , people developed a tendency to compensate for less office presence with more digital meetings. Their work trend index tracked the increasing number of documents, chats, emails, and meetings from February 2020 (pre-Covid) to February 2021. This will increase ownership.
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