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The right sales strategy (and a team ready to put it into action) is critical to meeting business goals and driving ROI but the sales landscape is evolving quickly. On average, AI tools saved sellers an hour of time each week in 2024 , compared with 2023, according to Marrs.
What makes sense: ROI The other financial metric you have to look at is your return on investment (ROI). Your ROI would be 100%. If the same outcome makes 2,000 customers happier, the ROI is 10x. As this would be a recurring improvement, your budget from an ROI perspective could be as high as 12,000.
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