Podcast Advertising: Ultimate Guide to Podcast Ads [2024]
Buzzsprout
MARCH 28, 2024
If you plan on buying ads via a CPM model, running your campaign cost (or "ad spend") through a CPM calculator can help determine whether your ROI will be worth your investment. When a person clicks the code, they go to a landing page which you can then use to measure the ad's traffic and track ROI.
Let's personalize your content