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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later). Tips for running a successful ad campaign Putting a podcast ad to work takes time, money, and a bit of marketing strategy to pull off. Who can benefit from podcast advertising?

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Webinar recap: AI + CX are the new revenue generation power duo

1 to 1

The right sales strategy (and a team ready to put it into action) is critical to meeting business goals and driving ROI but the sales landscape is evolving quickly. On average, AI tools saved sellers an hour of time each week in 2024 , compared with 2023, according to Marrs. In many cases, the sale can be part of a resolution.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?