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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

Podcasts currently reach over 42% of Americans every month , and that is projected to increase at least 5% in 2025! And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. But according to NPR, 75% of listeners take action after hearing their sponsored content.

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Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis

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Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions.

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