Buzzsprout

MARCH 28, 2024

Podcasts currently reach over 42% of Americans every month , and that is projected to increase at least 5% in 2025! And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. But according to NPR, 75% of listeners take action after hearing their sponsored content.

Advertising 70

Advertising Tools ROI Productivity 70

Rod Burkert

MAY 29, 2019

I wonder if the players will invest the time and money to create AI tools to penetrate the niche for what I imagine will be a small(ish) ROI. But after, say, 2025 I think all bets are off. As far as data science/AI go I think there are several factors in play. #1 1 , BVFLS is such a small niche. And again, go back to #1.

Mercer 40

Mercer ROI Case Studies Case Study 40

1 to 1

JULY 25, 2024

This article examines the critiques of NPS, its performance in different business contexts, and emerging global trends in customer feedback strategies. Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025.

Metrics 20

Metrics Analysis B2C B2B 20