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While there are many risks and obstacles involved in being an innovation leader – producing products not supported by the current infrastructure, creating more waste than recycling, and the high cost and limited capacity of existing energy storage methods – these problems also represent opportunities for innovation and growth.
My aim here is to explore — and reject — a common explanation for the success of Star Wars, and of businesses, products, and ideas in general. The explanation is that what matters is the relationship between culture and the product at the time it is released. What you need is cultural resonance.
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