Remove 2028 Remove Sales Remove Strategy
article thumbnail

NRF show report: Retail’s future is built on data

1 to 1

The way we think about AI is really enabling and accelerating our strategies, she said. Customers are willing to share data about themselves if they think it will improve their shopping experiences, said Olivia Kwon Best, general manager of Adobes digital strategy group. In 2025, 37% of U.S.

Data 26