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Accelerating Marketing Success with Consultants

Business Consulting Agency

Data-Driven Decision Making Marketing consulting services rely on data-driven decision making, leveraging analytics, customer insights, market trends, and performance metrics to inform strategic marketing initiatives. Accelerating marketing success with consultants is smart business.

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HR Must Make People Analytics More User-Friendly

Harvard Business

Sponsored by Accenture. On the “push” side, HR leaders can do a better job of presenting human capital metrics to the rest of the organization using the LAMP framework: Logic. Insight Center. Putting Data to Work. Analytics are critical to companies’ performance.

Metrics 56
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The Central versus Decentral Dilemma: How the HR Practitioner can Facilitate a “Center-Led” Solution

Kates Kesler

Work and decisions often become centralized at a corporate level for a variety of good reasons – to drive common strategy and policy, to consolidate work for efficiency and scale, to leverage scarce talent through centers of expertise. Efficiencies are lost in the cost of overhead. Programs and staff grow. An Example.

Agile 50
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A Study of Hospitals Found That Outsider CEOs Make Their Organizations More Productive in the Long Run

Harvard Business

Our research , which focused on CEO succession in the American health care system, examined the impact of CEO succession on productivity and efficiency. Sponsored by Accenture Strategy. But in subsequent years, those hospitals started to close the efficiency gap, surpassing the performance of hospitals that hired insiders.

Study 31
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Getting Value from Machine Learning Isn’t About Fancier Algorithms — It’s About Making It Easier to Use

Harvard Business

Technology service providers like Accenture work on multiple software projects. As a test case, we decided to use the ML model we built to predict the performance of software projects against a host of delivery metrics. AI as project manager. Training the model. Did we reach our target audience?

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Bots Won’t Just Help Us Buy Stuff. They’ll Help Us Become Better Versions of Ourselves

Harvard Business

Sponsored by Accenture. The next step is obvious: Enable digital twins — or triplets, quadruplets, septuplets — to help GE’s human assets become more productive and efficient, too. These metrics should inform ongoing feedback as well as training for individuals, teams, and their algorithms. Insight Center.

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Subscription Business Models Are Great for Some Businesses and Terrible for Others

Harvard Business

Identify the right metrics. In the digital membership economy, the metrics best apt to indicate success are more likely to be around member churn and engagement. Today, streaming is a more efficient way for me to access professionally created video content, and Netflix provides me with streaming. Sponsored by Accenture.