Harvard Business

MARCH 21, 2018

In fact, consumer research we’ve worked on at Accenture shows that in the U.S. It’s still too early to tell whether this targeted initiative will translate into increased sales. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough.

Marketing 56

Marketing Apparel Retail Company 56

Harvard Business

OCTOBER 3, 2014

An Accenture survey conducted last year found that only one in five companies said that they were “very satisfied” with the returns they’ve received from analytics to date. Identify the right metrics that “move the needle.” Establish a center of gravity for analytics.

Enterprise 28

Enterprise Metrics Analysis Survey 28

Harvard Business

JUNE 1, 2017

Last week Google announced that , in an effort to bridge the “online ad–offline purchase” gap, it will begin to connect online ad exposure to brick-and-mortar sales. Sponsored by Accenture. Insight Center. Putting Data to Work. Analytics are critical to companies’ performance. Data from the U.S.

Advertising 31

Advertising Retail Data Accenture 31

Harvard Business

MAY 8, 2018

Sponsored by Accenture Strategy. The ideal metric needed to simultaneously address: (1) the sector’s competitive dynamics, (2) the firm’s productivity relative to its competitors, and (3) what could be attributed to the new CEO. Insight Center. Competing in the Future. How to make your company more nimble and responsive.

Study 31

Study Productivity Efficiency Analysis 31

Harvard Business

APRIL 5, 2016

The research speaks volumes: Only 20% of employees in an Accenture study said their managers encourage entrepreneurial ideas. He observed that rural-area store clerks were losing track of sales by relying on their memory to quote prices and create handwritten sales slips. Value “Return on Intelligence.”

System 28

System Metrics Culture Sales 28

Harvard Business

MARCH 6, 2018

Technology service providers like Accenture work on multiple software projects. As a test case, we decided to use the ML model we built to predict the performance of software projects against a host of delivery metrics. AI as project manager. Training the model. Did we reach our target audience?

Software 31

Software Data Accenture Engineering 31

Harvard Business

JULY 13, 2016

Identify the right metrics. In the transactional economy, the most important measures are new customer acquisition and sales. In the digital membership economy, the metrics best apt to indicate success are more likely to be around member churn and engagement. Sponsored by Accenture. Subscription is a pricing structure.

Cash Flow 28

Cash Flow Survey Metrics Accenture 28

Harvard Business

JULY 19, 2016

Sponsored by Accenture. ” When the company upgraded its commercial insurance line for small businesses a few years ago, the agents jammed internal call centers with questions about how the policies worked and how to set sales quotes. Insight Center. How Digital Business Models Are Changing. No strategy is static.

Company 28

Company Knowledge Base Insurance Insurance 28

Harvard Business

MARCH 9, 2017

What if we could track every component in a supply chain, automatically verifying their compliance with regulations and laws as they cross borders and are processed and combined with others to create a final product for sale? These capabilities might seem like nice things to have, the metrics useful to measure. Sponsored by Accenture.

System 42

System Accenture Data Transportation 42