Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” As an example, the CEO had been discussing the importance of driving more agile decision making.

Agile 70

Agile Advertising Marketing Meeting 70

Harvard Business

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 132

Banking Film Strategy& Strategy 132

Management Consulted

NOVEMBER 27, 2016

Agilent Technologies, separating from Hewlett Packard, turned to Deloitte to help facilitate the transaction and Deloitte in turn asked Steve Pratt to act as project lead. Soon, Pratt and Joshi talked and Agilent became the first client Deloitte served using a global delivery model (GDM). Digital Marketing. Agile Enterprise.

Interviews 100

Interviews Culture Consulting Deloitte 100

Harvard Business

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley.

Methodologies 70

Methodologies Agile Productivity Development 70

Harvard Business

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

Enterprise 71

Enterprise Sports Marketing Software 71

Harvard Business

OCTOBER 18, 2016

They invest significant resources in research, marketing, and distribution. Our research suggests that, on average, more centralized decision making structures are more likely to pull poorly performing products from the market. Instead they would prefer to maintain the products and make adjustments to promotions or advertising.

Productivity 70

Productivity Resources Research Management 70

Harvard Business

SEPTEMBER 5, 2016

The idea isn’t new — it’s well established in online advertising, for example — but its application is becoming more widespread in the private and public sectors. Typically, the results are defined after conducting market research and engaging with customers. Consider these examples: Education.

Education 70

Education Insurance Insurance Analysis 70

Harvard Business

MAY 31, 2016

It seemed as though everybody from the best-known software giants to basic industrial parts providers was marketing a “latest technological breakthrough” — even if it amounted to little more than a new sensor attached to an old piece of equipment.

Operations 70

Operations Data Engineering Software 70

Harvard Business

AUGUST 11, 2017

Travel Association and GfK, a market research firm, just over 40% of Americans plan not to use all their paid time off anyway. Its competitive advantage is agility, and having staff take time off too often upset the work rhythm. (Check out this world map on Wikipedia to see where your country stacks up.). Not necessarily.

Company 71

Company Travel Policies System 71

Harvard Business

MAY 23, 2017

It was clear to me then that the Defense Department would need to keep pace with the dramatic changes — many of them technological — reshaping the economy, the labor market, and human resource management. To overcome those challenges, we began to change where and how we recruited and advertised.

Talent 122

Talent Recruiting Recruitment Training 122