Harvard Business

JULY 1, 2016

WhatsApp founders Jan Koum and Brian Acton launched their company with a straightforward proposition: They would create a messaging app that people wanted to use without bombarding them with advertising. By tracking a metric, they can sell optimized wait times (elevators as a service) rather than banks of elevators based on price.

Productivity 132

Productivity Engineering Accenture Banking 132

Harvard Business

OCTOBER 3, 2018

” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. As an example, the CEO had been discussing the importance of driving more agile decision making.

Agile 70

Agile Advertising Marketing Meeting 70

Harvard Business

AUGUST 20, 2018

Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or, heaven forbid, profits. Startups with huge burn rates — building leases, staff, PR and advertising — ran out of money.

Methodologies 70

Methodologies Agile Productivity Development 70

Harvard Business

MAY 7, 2018

Trust, Transparency and Value-How Google Is Working to Improve Online Advertising for Everyone. more likely to refresh critical marketing metrics and dashboards at least weekly. Is Your Marketing in the Right Place but at the Wrong Time? How Consumer Insights and Digital Have Led to Adidas’ Growth. Beaudin: No.

Data 70

Data Marketing Bain Media 70