This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The tool is tailored for professional services organizations (marketing, advertising, creative agencies, software, IT services, and management consulting sectors). The solution is suitable for advertising and digital agencies, consultancies, software and technology teams.
In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.
” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. As an example, the CEO had been discussing the importance of driving more agile decision making.
What proves trickier is to yank lackluster offerings with sales that mildly disappoint — products that perform poorly but are not clear-cut cases for withdrawal. Instead they would prefer to maintain the products and make adjustments to promotions or advertising. Here centralization plays a role too, as our research points out.
It was all reminiscent of 19 th century advertisements for cure-all patent medicines. To avoid this roadblock, successful companies use a more agile strategy that relies on local solutions to capture value quickly, while gradually building the long-term IT and automation architecture.
These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. This is a break from the traditional paths of finance, sales, and operations to the top spot. Over: CMOs take over new responsibilities. ” 4.
Innovation, agility and the ability to think laterally can overcome the economy, the pandemic and the general funk in the populace at the moment. One battery sale worth under a hundred dollars led to purchases in excess of over $5000. Disruption. Either gets attention in and of itself. Together they become hard to look away from.
We organize all of the trending information in your field so you don't have to. Join 55,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content