Tom Spencer

NOVEMBER 14, 2011

Marketing – The cost of advertising can be shared across products. Sales – Selling products is easier when salesmen can provide customers with a range of value options, as well as upsell and cross promote … “Would you like fries with that?”. More stable cash flows are attractive for three reasons.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Harvard Business

AUGUST 25, 2017

Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter. Sales teams are closing deals, at all costs. million sales transactions from the anonymized data of 151 U.S. But sales managers also have to take some blame.

Sales 71

Sales Company Cash Flow Data 71

Harvard Business

JULY 13, 2016

In the transactional economy, the most important measures are new customer acquisition and sales. For sales, the moment of transaction is the start, not the finish line. But when those people send out their surveys, they are advertising for SurveyMonkey to everyone who receives the survey. Identify the right metrics.

Cash Flow 70

Cash Flow Survey Metrics Accenture 70

Harvard Business

OCTOBER 28, 2016

AT&T is merely paying — actually, overpaying — for the cash flows from those assets up front. They are market-share leaders in advertising, hardware, e-commerce, and social networking. Roads and low-priced fuel help car sales; ornaments help Christmas tree sales. There’s no net benefit.

Wireless 70

Wireless Video Media Cash Flow 70

Harvard Business

AUGUST 3, 2018

However, the real revenue-providing customers are companies that pay for advertisements (they may be called “revenue units”). Digital companies must be performing such assessments in-house to reward their sales and marketing staff. Many of these metrics are disclosed in Facebook’s financial statements.

Financial 70

Financial Report Company Metrics 70

Martinka Consulting

APRIL 26, 2019

Record number of small business sales in 2018! More businesses sold after being advertised on bizbuysell.com than any other year, and 2017 was 25% higher than 2016. PriceWaterhouseCoopers – Two-thirds of companies with sales of $5,000,000 to $50,000,000 will change hands in the next 10 years (2011). Pretty small.

Marketing 40

Marketing PricewaterhouseCoopers Cash Flow Banking 40