Remove Advertising Remove Efficiency Remove Metrics
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Sustainability: The Growing Importance of ESG Metrics

Tom Spencer

Environmental, Social, and Governance (ESG) metrics have emerged as critical tools for companies to measure and communicate their sustainability efforts. These metrics are increasingly influencing business decision-making and thus shaping corporate reputation in a way that impacts customer loyalty and financial performance.

Metrics 78
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. Meanwhile, its transmission model reduces the costs of transactions, enables verification and efficient exchange of ownership, and opens the door to real-time micropayments. There are implications for marketers and advertisers as well. RyanJLane/Getty Images.

Marketing 129
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. What’s the optimal level and timing of media advertising? Reading Time: 4 minutes. By different media?

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Has Google Finally Proven That Online Ads Cause Offline Purchases?

Harvard Business

About one-third of all advertising dollars are now spent online. The key selling proposition of online advertising versus physical-world advertising is its trackability, the ability to connect the dots between ad exposure and purchases. These moves are big leaps forward for advertisers.

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Is Your Marketing in the Right Place but at the Wrong Time? - SPONSOR CONTENT FROM GOOGLE

Harvard Business

By communicating at the most opportune times based on insights into consumer behavior, companies can generate more business with fewer or more efficient ads, or expand their audience to find unexpected wins. Trust, Transparency and Value-How Google Is Working to Improve Online Advertising for Everyone. in the longer run.

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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

Distributing social responsibilities to relevant people across the organization can be efficient, be effective, and help make one-on-one customer engagement scalable. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution. From this research, organize a new system.

Media 70
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The Next Battle in Antitrust Will Be About Whether One Company Knows Everything About You

Harvard Business

Moreover, Google will most likely argue that its search engine has made e-commerce more efficient for consumers despite bundling it with AdSense and that its Android operating system has helped make smartphones and apps more ubiquitous and cheap despite bundling them with the Play Store. In fact, Google gives those services away for free.

Company 118