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Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 187
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R&D Spending Has Dramatically Surpassed Advertising Spending

Harvard Business

Especially at smaller companies.

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Top 15 Capacity Planning Tools for Your Business [2024]

Epicflow

The tool is tailored for professional services organizations (marketing, advertising, creative agencies, software, IT services, and management consulting sectors). The solution is suitable for advertising and digital agencies, consultancies, software and technology teams.

Tools 253
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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

RT reports French broadcasting watchdog CSA eager to tax YouTube, Facebook, Dailymotion France''s Superior Council of Audiovisual, an independent broadcasting authority, wants to impose taxes on media giants like YouTube, Facebook and Dailymotion to force them to contribute to financing French culture. billion ($1.8

Finance 78
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Your Complete Guide to Subcontracting as an Independent Consultant

Successful Independent Consulting

strategy development, market research, transformation initiatives). On-Demand by RGP : Specializes in operational and implementation support; projects tend to be longer-term roles focusing on functional expertise like accounting, finance, HR, IT, and supply chain. boutique firms digital marketing Atlanta").

Cash Flow 195
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Taking Greater Risks to Enjoy Greater Rewards with David Baker: Podcast #14

Consulting Success

Description: David Baker is a consultant who has been working with marketing firms and advertising agencies since the late 1980s. David focuses on finances, benchmarking, performance, and positioning of firms, as well as PR, advertising, and more. Avoid These Common Mistakes to Find Greater Success.

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Why consulting?

Management Consulted

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. My group chose to examine the U.S. This left me with few options.