Tom Spencer

JULY 14, 2015

For most business owners, the dream is to one day expand beyond the original market. Before attempting to begin an overseas expansion, it might be wise to outline clear and realistic expectations about the new markets in question. This is a guest post from Archie Ward.

Intellectual Property 60

Intellectual Property Government Culture Marketing 60

Harvard Business

AUGUST 18, 2016

Over the past five years, Apple and Google have made significant moves in the automotive, healthcare, media, and smart home markets, among many others. Today, technology is just a standard part of corporate infrastructure, like operations or marketing. Technology Creators generate and deliver intellectual property (software and data).

Industry 70

Industry Company Intellectual Property Information Technology 70

Strategy+Business

OCTOBER 23, 2016

Today's marketer has more options to reach her target audience than ever before. This is the essence of the "marketer's dilemma." Strategy& conducted in-depth interviews with CMOs and senior marketing executives from a range of sectors. Marketers must develop the capacity to cope with the growing complexity of the task at hand.

Intellectual Property 28

Intellectual Property Marketing Advertising Media 28

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167

Chad Barr

AUGUST 19, 2015

Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats. Today, I am going to change the angle slightly and focus on how to promote your business online.

Intellectual Property 52

Intellectual Property Interviews Advertising Video 52

Chad Barr

AUGUST 23, 2009

To accomplish this, strong content must be developed in the form of products, services, and intellectual property while constantly evolving. The Boring Show – This organization has a site that reminds me of going to see a theater show that was well advertised and promoted with great and colorful posters.

Intellectual Property 52

Intellectual Property Advertising Strategy Strategy& 52

Harvard Business

FEBRUARY 9, 2018

They all pay taxes, report their finances, disclose significant shareholders, and comply with the full range of employment, health and safety, advertising, intellectual property, consumer protection and anti-competition laws, to name just a few. But perhaps what tech critics really want are more innovative rules.

Enterprise 70

Enterprise Intellectual Property Government Advertising 70

The Consultants Peer Group

OCTOBER 5, 2023

Can you adopt a Code of Conduct in your practice, advertise it to your prospects and clients and give them the assurance you are different from the competition? Respect social … corporate responsibility concerns … assessing the impact of my actions on … society Under Serving the Interests of the Organization I work for (e.g.,

Consulting 52

Consulting Intellectual Property Ethics McKinsey 52

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Online Advertising. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JULY 23, 2018

But most algorithms in the world today are created and managed by for-profit companies, and many businesses regard their algorithms as highly valuable forms of intellectual property that must remain in a “black box.” This approach merely shifts the burden of belief from the algorithm itself to the regulators.

Intellectual Property 70

Intellectual Property System Data Examples 70

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. Think of this as compound marketing. He advertises his divorce expertise in local bar association journals. You need your own copy ! But it is possible ….

Strategy& 40

Strategy& Strategy Strategy Intellectual Property 40

Harvard Business

APRIL 12, 2016

There are many different makes and models on the market. .” It’s relevant when we come to describing business models and their likely impact. Let’s take cars as a starting point. They vary in shape, size, color, and features, but they’re also all the same — they’re all cars.

Airlines 70

Airlines Retail Travel Industry 70

Tsavo Neal

JULY 14, 2020

Today even pages with hundreds of thousands of followers struggle to get any engagement at all without paying for advertising. I spend most of my time as a marketing strategist for the coworking industry everspaces.com , but I still have clients in other industries and I like exploring general marketing ideas.

Resumes 190

Resumes Real Estate Productivity Video 190

Confessions of a Consultant

JULY 1, 2018

EU Legislation: To conform to EU legislation, all government tenders above a threshold value (as low as €5K in some cases) now have to be advertised on the E-Tenders Website. A full creative pitch in the advertising world is estimated to cost about €80,000 with staff working around the clock to produce these.

System 40

System Consulting Advertising Intellectual Property 40