Remove Advertising Remove Marketing Remove Metrics
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Sustainability: The Growing Importance of ESG Metrics

Tom Spencer

Environmental, Social, and Governance (ESG) metrics have emerged as critical tools for companies to measure and communicate their sustainability efforts. These metrics are increasingly influencing business decision-making and thus shaping corporate reputation in a way that impacts customer loyalty and financial performance.

Metrics 78
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Becoming A Consulting Celebrity and Building Your Brand with Chris Kneeland: Podcast #70

Consulting Success

Brand attachment is a metric that speaks to the level of emotional buy-in. Chris Kneeland’s work aims to understand how to get somebody to pay more and be more loyal while spending less on advertising and discounts. People don’t just like these brands or these people, they adore them.

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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. In this blog, we'll break down everything you need to know about podcast advertising and show you how to leverage different types of podcast ads for optimal results. Why is podcast advertising effective?

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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

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Big Data in Marketing – It Is Here To Stay

Tom Spencer

This is especially important for marketers whose job is to connect consumers and products. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing. Big Data helps them to do exactly that.

Data 74
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The marketing department

Seth Godin Blog

It’s a group of people who can’t decide what the thing they do is supposed to be. What’s this meeting for? How do we know we’re working on the right things? What’s important?