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Sustainability: The Growing Importance of ESG Metrics

Tom Spencer

Environmental, Social, and Governance (ESG) metrics have emerged as critical tools for companies to measure and communicate their sustainability efforts. These metrics are increasingly influencing business decision-making and thus shaping corporate reputation in a way that impacts customer loyalty and financial performance.

Metrics 78
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Find the Right Metrics for Your Sales Team

Harvard Business

As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise. The challenge, of course, is to decide on the right metrics. Wins are the most common metric used across sales roles and industries.

Metrics 122
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Becoming A Consulting Celebrity and Building Your Brand with Chris Kneeland: Podcast #70

Consulting Success

Brand attachment is a metric that speaks to the level of emotional buy-in. Chris Kneeland’s work aims to understand how to get somebody to pay more and be more loyal while spending less on advertising and discounts. People don’t just like these brands or these people, they adore them.

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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. In this blog, we'll break down everything you need to know about podcast advertising and show you how to leverage different types of podcast ads for optimal results. Why is podcast advertising effective?

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Is Execution Where Good Strategies Go to Die?

Harvard Business

Too often, marketing puts out a new advertising campaign, a new value proposition, or new messaging for the sales team with the expectation that the sales teams will just start using the new language, almost as if they were changing the content on a web page. The fourth gap between strategy and execution is in measurement and metrics.

Strategy 133
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. There are implications for marketers and advertisers as well. Ending the Google-Facebook Advertising Duopoly. We believe that the Google-Facebook duopoly in digital advertising will soon be threatened by blockchain technology. RyanJLane/Getty Images.

Marketing 129
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. What’s the optimal level and timing of media advertising? Reading Time: 4 minutes. By different media?