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Sustainability: The Growing Importance of ESG Metrics

Tom Spencer

Environmental, Social, and Governance (ESG) metrics have emerged as critical tools for companies to measure and communicate their sustainability efforts. These metrics are increasingly influencing business decision-making and thus shaping corporate reputation in a way that impacts customer loyalty and financial performance.

Metrics 78
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Is Execution Where Good Strategies Go to Die?

Harvard Business

Too often, marketing puts out a new advertising campaign, a new value proposition, or new messaging for the sales team with the expectation that the sales teams will just start using the new language, almost as if they were changing the content on a web page. The fourth gap between strategy and execution is in measurement and metrics.

Strategy& 133
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. There are implications for marketers and advertisers as well. Ending the Google-Facebook Advertising Duopoly. We believe that the Google-Facebook duopoly in digital advertising will soon be threatened by blockchain technology. RyanJLane/Getty Images.

Marketing 129
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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

The level and trend of a company’s top-line metric is an advance indicator of the success of its business model. Investors, therefore, look not just for reported revenues but for drivers behind the revenues, especially because digital companies’ operating activities often differ from their revenue-generating activities.

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The Next Battle in Antitrust Will Be About Whether One Company Knows Everything About You

Harvard Business

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. Google has appealed and is now preparing its defense.

Company 118
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The Best Companies Aren’t Afraid to Replace Their Most Profitable Products

Harvard Business

Recruit Holdings from Japan is a publishing and classified advertisement company, founded in 1963. Its classified advertising has evolved into numerous publications in which merchants, ranging from gourmet restaurants, beauty salons, and wedding banquet venues advertise, and Recruit editorial teams provide magazine content.

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3 Ways M&A Is Different When You’re Acquiring a Digital Company

Harvard Business

billion in 2014 to help it make the leap from a traditional advertising company to a digital one. For sector and company screening, the data provider CB Insights helps develop information-rich company profiles, visualize competitive dynamics and uncover nonfinancial performance metrics.

Company 71