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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

They’re increasingly important to marketing, customer engagement, and sales — in any sector. The accessories and apparel designer uses in-store radio-frequency identification to send clothing items to dressing rooms, helps customers choose different styles and sizes, and shows stock availability in stores and online.

Retail 72
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? a) Agility. Learning from Big Companies.

Apparel 82