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A new set of relationships is being formed within companies around how people working in data, analytics, IT, and operations teams work together. Data and analytics represent a blurring of the traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions. Data and analytics embedded in IT.
Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Commercial operations groups tend to be early targets for cuts in a recession. Raise the game in pricing.
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If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Third, be flexible and agile to respond to customer needs. Then, give each one due consideration.
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According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Stay agile and proactive, regularly reassess your approach, and incorporate feedback to maintain a competitive edge.
PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. and of course the compensation and benefits.
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