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Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.
If you are in the B2C space, you may not have personal relationships with your customers. Are product or service choices shifting? Third, be flexible and agile to respond to customer needs. You could put certain product offerings on the back burner in order to promote others. Are those buying trends changing?
If you are in the B2C space, you may not have personal relationships with your customers. Are product or service choices shifting? Third, be flexible and agile to respond to customer needs. You could put certain product offerings on the back burner in order to promote others. Are those buying trends changing?
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