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Do the following: Do a survey with former and potential clients. Follow up a survey with interviews that allow you to probe for insight, clarity and really good phrases. The missing link between great intentions and great results is often a little talked-about leadership trait - emotional agility and courage. Go to Amazon.
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For example, booking in time for things that renew and reenergise you during the change. This is something David M Schweiger and Angelo S DeNisi found in a study of change communication. They looked at how employees in two almost identical factories responded to a change announcement.
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