Agile, Fashion and ROI - Management Consulting Connection

What Creativity in Marketing Looks Like Today

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.” The metrics also changed.

Marketing

Marketing Agile Fashion Sales

Success with the Internet of Things Requires More Than Chasing the Cool Factor

Harvard Business

AUGUST 7, 2017

In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways: They Developed a Partner Ecosystem. But chasing the cool factor can lead to compromised ROI. The essence of IoT is interconnectivity.

ROI

ROI Operations Talent Accenture

Management Consulting Connection

What Creativity in Marketing Looks Like Today

Success with the Internet of Things Requires More Than Chasing the Cool Factor

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