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When I want to offer principles or a new future, I choose a webinar. Webinars offer an Introduction or a Vision of the Future. If I offer a one-hour webinar, I ask people to consider a new future. In a single one-hour webinar, I can't ask for much. What about a longer webinar? I might ask people to read more.
For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. That's because I have an overarching guideline for partnering with other people: I don't do business with jerks. So the people in the learning/process improvement/agile center of excellence ask me for a free talk.
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