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What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Old Navy has traditionally dedicated their media budget to TV, particularly around back to school.

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3 Ways to Get More Value from Automation - SPONSOR CONTENT FROM PWC’s Strategy&

Harvard Business

Yet it also gives you an agile way to work: you don’t waste time or dollars when there are no results, and you develop a fast-fail mentality to learn what works and what doesn’t. Now, companies invest in ways that support a smaller, more agile approach so they can adjust as they find out what works.

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From meeting-heavy to essential meetings only

Asamby Consulting

In early 2022, we conducted retrospectives for past client work (as you do in an agile team), and we've also found this pattern. Not all meetings are bad As we discussed in our post on the media-richness theory , having meetings is not per se a bad thing. Never Miss a New Post - Subscribe to our Newsletter! Especially for remote teams.

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5 retail strategies that are here to stay

1 to 1

Rather than trying to make blanket improvements, a narrow focus can illuminate which areas will drive the most CX improvement and ROI. The post 5 retail strategies that are here to stay appeared first on 1to1 Media. Prioritize and act on the most common call types or frustration points for customers with data analytics.

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