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Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. All four groups increased their implementation of fuel-efficient behaviors. The intervention, it appears, encourages a new habit, as fuel efficiency measures remained in use after the study ended.
While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.
An estimated 21% of carbon emissions in the United States are attributable to companies, and yet to date there is scant research on how to make firm operations more efficient in terms of reducing pollution. Changes in their behavior led to both lower carbon dioxide emissions (by 21,500 metric tons) and an estimated $5.4
Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old.
Like banks, airlines, and retailers, health care providers will need to offer an easy, digital front-end experience to their customers. Improved access is another potential benefit, as telehealth tools can free up time for providers to see new and more complex patients in-person by efficiently moving more routine visits out of the office.
This is an efficient way to re-purpose your content and create more value out of what you’ve already produced. What were the KPI’s or metrics achieved to show that the project was a success? Did you notice how many people were chiming in on the United Airlines incident back in April of 2017? Speaking Engagements.
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