Harvard Business

SEPTEMBER 7, 2017

Armed with a hypothesis that the stock market was undervaluing digital, we sought to create the largest known repository of digital data on U.S. Perhaps not surprisingly, American Airlines leads in magnitude for U.S. airlines — but not by as much as you would think. market but a 22% digital share of the U.S.

Metrics 78

Metrics Airlines Comparison Methodologies 78

Harvard Business

JUNE 29, 2016

Armed with an array of sensors, commercial drones are about to become a new source for digital information. Airlines Easyjet and Lufthansa have adopted drones as a tool for aircraft inspections. Other industries are being persuaded by the cost and safety benefits of drone-based data as well.

Company 128

Company Data Analysis Industry 128

Harvard Business

OCTOBER 18, 2016

If it would have an immediate business impact, such as the impact that an airline’s loss of its reservation systems would have, then it is likely to be a key operational investment. Executives can sometimes struggle differentiating between key operational and support investments.

Tools 70

Tools Operations System Software 70