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Companies Are Turning Drones into a Competitive Advantage

Harvard Business

Airlines Easyjet and Lufthansa have adopted drones as a tool for aircraft inspections. No strategy is static. The multiplying possibilities of drone-based data could inspire across-the-board alterations in data gathering strategies, particularly if such changes lead to cost savings, improved safety, and enhanced analytics.

Company 128
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Are You Accurately Measuring Your Company’s Digital Strength?

Harvard Business

Perhaps not surprisingly, American Airlines leads in magnitude for U.S. airlines — but not by as much as you would think. Simply put, this is the aggregate of all digital measures (visits, page views, social media views, social media visitors, etc.). Digital share. This is where it gets interesting for U.S.

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