Remove Airlines Remove Metrics Remove Sales
article thumbnail

To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

article thumbnail

Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

Southwest Airlines: Southwest Airlines is known for its strong commitment to servant leadership. As a result, the airline has consistently ranked high in customer satisfaction and employee engagement. Set goals and metrics: After your assessment, with an open mind review your strengths and weaknesse.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Don’t Be Tyrannized by Old Metrics

Harvard Business

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 28
article thumbnail

Your Mobile Strategy Can’t Just Be About Phones

Harvard Business

Make sure to use the right metrics when measuring success and identifying areas for growth. Repeat usage or transactions completed may be more meaningful metrics than time spent for a productivity app like Dropbox or a travel app like Alaska Airlines. What cross-channel customer behaviors can mobile help impact and influence?

article thumbnail

6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

Metrics were developed to monitor these, and targets were set before moving on. It can even involve immersing yourself in the stakeholder experience by going through it, e.g. the senior executives of an airline might travel at the back of the plane to get a feel for what economy passengers experience. Be prepared to adjust.

article thumbnail

Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

Metric obsession. In 1992, to free-up warehouse space, the UK team promised free airline tickets to customers who purchased more than £100 worth of its products. customers in order to boost sales. Drucker’s exhortation, “What gets measured gets managed” is often invoked when approaching execution.

article thumbnail

You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. The software, called Personal Book , allows Nordstrom to promote sales, special appearances, and store events in a more targeted manner. What role could software play in that equation?