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Big Ideas, Bad Results: Avoiding Strategic Uselessness

Tom Spencer

Imagine spending months crafting a detailed, data-driven strategy , only to watch it gather dust on a shelf. In these cases, strategies become what I call ‘strategically useless’ brilliant in theory but ineffective in practice. Three Reasons Why Strategies Become Useless 1. For example, J.C.

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To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

Airlines 136
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Your Mobile Strategy Can’t Just Be About Phones

Harvard Business

To get there, companies should take the time to level-set their efforts with three strategic exercises: Reexamine your goals and strategy. With more and more options for mobile interactions, businesses all too often get their digital strategy wrong — or don’t reassess it often enough. Insight Center. Think about Airbnb.

Strategy& 116
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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

” This and a slew of similar maxims reflect a common view of strategy execution: that it’s distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success — underpinned by seemingly indisputable virtues such as diligence, discipline, consistency, alignment, and focus.

Strategy 123
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Don’t Be Tyrannized by Old Metrics

Harvard Business

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 70
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Consultant Ninja: Signs of Crunch Time: Management Consulting Blog

Consultant Ninja

Countdown metric unit shrinking. ["96 I am a strategy consultant at. 2010-Present: Off the road 2009 Stats: Airline Miles: 24,902 Nights away from home: 73 (of 216: 34% of nights) AMEX Charges: $21,220 2008 Stats: Airline miles: 87,589 Nights away from home: 159 (of 365: 43.6% Client timeline shortening. Older Post.

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Are You Accurately Measuring Your Company’s Digital Strength?

Harvard Business

But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. Our findings: A number of digital metrics, or signals, that aren’t widely tracked today are very strong predictors of revenue growth and share price. Digital share. Digital momentum.

Metrics 81