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However, with these investments comes the critical need to measure the effectiveness of the training programs and the return on investment (ROI) they deliver. Understanding Training ROI Investing in training without assessing its impact is akin to setting sail without a defined destination.
They own the customer, they’re the advocate, and they have the analysis. There is place in the world for performance benchmarking survey metrics like net promoter score (NPS). There are many obstacles and detours that can prevent full ROI from your CX program. Mistake #2: Linking metrics to business outcomes.
There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.
It encompasses data mining, data visualization, performance benchmarking, and descriptive analytics—techniques for parsing data to generate reports, performance measures and trends to reveal insights and make better business decisions. Business intelligence answers the questions, “who are our most valuable/least valuable customers?”
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