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Measuring the Long-Term Impact of L&D Initiatives on Business Performance

Clarity Consultants

This article provides a comprehensive framework for measuring the long-term impact of L&D initiatives and tracking the ROI of learning programs over extended periods, complete with real-world success stories and actionable metrics. Return on Investment (ROI): Calculate the financial return generated by L&D investments.

Metrics 147
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A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors. Juan Díaz-Faes for HBR.

ROI 73
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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 135
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Top 15 Portfolio Management Tools for Your Business in 2025

Epicflow

Project portfolio management software is vital for businesses aiming to thrive in competitive markets for a couple of reasons: It streamlines project portfolio oversight Managing multiple projects within a portfolio can be challenging without clear visibility. Helps identify and address cost overruns early to ensure financial efficiency.

Tools 130
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In the Best Sales Teams, About Half of the People Are in Support Roles

Harvard Business

The efficiency of their sales departments, as measured by sales ROI (gross margin over total sales cost), also varies widely: The top 25% of companies we analyzed boast a sales ROI that is more than twice that of the bottom 25%. Many companies with low sales ROI devote less than 30% of their sales staff to support functions.

Sales 132
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Unlocking Potential: The Critical Role of Upskilling Employees

Clarity Consultants

Companies must prioritize employee upskilling to stay competitive in the market. In tight labor markets, offering opportunities for skill development can be a crucial differentiator for your organization. As they acquire new skills, they increase their value within your organization and become more competitive in the job market.

Training 147
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Top 15 Portfolio Management Tools for Your Business in 2025

Epicflow

Project portfolio management software is vital for businesses aiming to thrive in competitive markets for a couple of reasons: It streamlines project portfolio oversight Managing multiple projects within a portfolio can be challenging without clear visibility. Helps identify and address cost overruns early to ensure financial efficiency.

Tools 130