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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Kind of vague, right?

Marketing 110
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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing. To examine this possibility, I conducted research on recent developments in Nike Inc’s apparel supply chain with Jens Hainmueller of Stanford University and Richard M. Insight Center.

Apparel 119
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Consulting-style case interviews are highly effective, and the same format is being adopted more and more widely. The major consultancies have converged on a largely identical interview style, precisely because it excels in picking out the most genuinely capable candidates from the huge pools of applications received. Key Differences.

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New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. And, on December 31, 2023, New York State will ban the manufacture, distribution, sale, and marketing of apparel containing intentionally added PFAS. The impact of these rules and regulations is far-reaching.

Apparel 73
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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 132
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BTS Group Interviews and Culture

Management Consulted

30 years old and long a mainstay in European consulting, BTS Group has been steadily growing since its inception in 1986. BTS was founded in 1986 by Henrik Ekelund with three investors from other leading Scandinavian consulting firms. Marketing & Sales. Consulting. After Senior Consultant, the next level is Manager.

Groups 100