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Nike’s Co-founder on Innovation, Culture, and Succession

Harvard Business

Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed how running shoes are designed and made.

Culture 73
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BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. BTS GROUP CULTURE. The culture at BTS Group is described by employees as fun, tight-knit, and quirky. This core value has definitely permeated the entire firm culture. This setup has enabled BTS Group to create a collegial and familial culture. Marketing & Sales. Manufacturing.

Groups 100
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Job Hub: TOMS Jobs and Culture

Management Consulted

Whether someone is out shopping for apparel or looking to better our world, TOMS gives an opportunity for both. ———— History & Culture. They care for their employees well; an entire department is dedicated to enhancing company culture and experience. Starbucks Jobs and Culture.

Culture 100
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

Recognizing that its long history of making French yogurt could be turned into a market advantage, it embraced a traditional French method in which yogurt is cultured and sold in small individual glass pots. ” It is also something both Yoplait and its customers can take pride in. Under Armour, Inc. offers a good example.

Marketing 134
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How to Strengthen Your Reputation as an Employer

Harvard Business

Imagine, for example, being promised a culture of innovation only to have every new idea you put forward dismissed. Take outdoor apparel retailer Patagonia. There’s strong brand affinity, as evidenced in this statement from one engaged employee: “Patagonia’s culture and my own ‘culture’ feel inseparable.

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Consumers quickly became accustomed to the opportunity to interact and dictate media culture. Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies. 4: Build Capabilities for the Future.

Apparel 82