Remove Apparel Remove Development Remove Sales
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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. To get a clearer, more-complete picture, we studied actual decisions made by 1,500 apparel and footwear shoppers in the United States. Myth: The sales channel doesn’t matter.

Apparel 131
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

It’s still too early to tell whether this targeted initiative will translate into increased sales. Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. It’s a level of personalization that few companies ever attain.

Marketing 134
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. Customer segmentation is the practice of segmenting customers based on common characteristics.

Apparel 103
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New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

Several states have begun to ban the use of PFAS and have put in place regulations that are disrupting product development, product selection, and corporate strategy for food brands, major retailers, toy manufacturers, automotive manufacturers, apparel and footwear companies, and many others. If not, should it?

Apparel 73
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262: Babette Ballinger—How Does A Woman Tackle The Fashion Industry? Head On

On the Brink Podcast

As a fashion designer and owner of her own apparel sales firm, Babette had to constantly re-invent herself, learn how to run a business, and deal with the challenges of sustaining successful partnerships with men.

Fashion 66
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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

The experience of a European discount apparel retailer illustrates the power of a disciplined price-perception program. As a result, the company achieved its desired “price image” as a value retailer, developed a more strategic approach to pricing, and increased revenues by roughly 1%.

Retail 132
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

By applying sophisticated big data analytical techniques, we have developed a method for optimizing the customer experience investments that directly drive increased emotional connection and, thereby, greater customer value and financial returns.

Retail 132