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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Kind of vague, right?

Marketing 110
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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing. To examine this possibility, I conducted research on recent developments in Nike Inc’s apparel supply chain with Jens Hainmueller of Stanford University and Richard M. Insight Center.

Apparel 119
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How to Strengthen Your Reputation as an Employer

Harvard Business

Take outdoor apparel retailer Patagonia. ” The company delivers on that promise through paid environmental internships, time off for civil disobedience training, reimbursements for commuting to work in a way other than driving, and a flex-time policy that allows employees to catch a good swell when they feel so inspired.

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BTS Group Interviews and Culture

Management Consulted

BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Marketing & Sales. BTS GROUP KEY STATS. BTS Group Website: www.bts.com.

Groups 100
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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Here’s a truth: many in the marketing industry today don’t really understand brands. Data-Driven Marketing. Nike invites consumers to embrace their inner athlete and “Just do it,” by talking and acting as coach and personal trainer first, and as an apparel vendor second. Ilka & Franz/Getty Images.

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An Agenda for the Future of Global Business

Harvard Business

In emerging markets, billions of people have moved out of extreme poverty. While the last wave of globalization centered on accessing foreign markets and creating low-cost global supply chains, the next wave could follow a very different pattern. “Strategies for Two-Sided Markets” 3. These are the seven areas: 1.

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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. “Toby, 11.”