article thumbnail

Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82
article thumbnail

Rewarded vs. Unrewarded Complexity in Organizations

Kates Kesler

Unrewarded Complexity: Unnecessary layers, P&L units, dual reporting, and duplication combined with ineffective management and business processes and metrics are the recipe for unrewarded complexity. We are working with a large apparel company now that has successfully managed a complex matrix for a number of years.

Apparel 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

BTS Group Interviews and Culture

Management Consulted

Round three is a 45 minute PowerPoint presentation including a SWOT analysis and other metrics for a company of your choosing. Marketing & Sales. Research & Development. Manufacturing. Aerospace and Automotive. Industrial Equipment. Technology. Cloud Computing. Hardware & Software. Food & Beverage. Household Products.

Groups 100
article thumbnail

AI Marketing Solutions Benefits to Businesses

Business Consulting Agency

For example, tools like HubSpot or Mailchimp can automatically segment audiences, schedule campaigns, and analyze performance metrics. For instance, a clothing retailer might use AI to target ads for winter coats to customers in colder regions while promoting summer apparel to those in warmer climates.

article thumbnail

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. In 2015, in fact, it spent more than $500 million to acquire two popular fitness-metrics services in a bid to become the world’s largest tracker of fitness information.

article thumbnail

Localized US Market Management for Best Results

Business Consulting Agency

For example, a clothing retailer might stock lightweight apparel in warmer states and winter wear in colder regions. Use analytics tools to measure key metrics such as sales, website traffic, and customer feedback across different regions. Similarly, a food brand could introduce regionally inspired flavors to cater to local tastes.

article thumbnail

An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.

Retail 51