Harvard Business
MARCH 21, 2018
Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. In 2015, in fact, it spent more than $500 million to acquire two popular fitness-metrics services in a bid to become the world’s largest tracker of fitness information.
Harvard Business
AUGUST 29, 2016
Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.
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Harvard Business
JUNE 7, 2016
Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill. Enormous opportunities also lie with e-waste.
Kates Kesler
JUNE 11, 2014
We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.
Harvard Business
OCTOBER 2, 2014
What they found surprised them. As they reported in a paper published in 2008 , rule-of-thumb methods were generally as good or even slightly better at predicting individual customer behavior than sophisticated models. Ergo: heuristics win. There are other areas where the heuristic advantage might be even greater.
Harvard Business
NOVEMBER 22, 2017
That means choosing the right dashboards, defining which metrics matter most and mapping out how long-range planning, resource allocation, and budgeting will work. And since people ultimately make all the difference, your operating model should define how you manage the assignments and career paths for your difference-making talent.
Harvard Business
DECEMBER 7, 2017
All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.
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