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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82
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Rewarded vs. Unrewarded Complexity in Organizations

Kates Kesler

A well-designed organization structure brings management attention to the nodes where value and capabilities are created—the intersection of customers, brands, products, emerging markets, functional expertise, and other strategic choices. Often, rewarded complexity is a result of making things simpler or more compelling for customers.

Apparel 50
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AI Marketing Solutions Benefits to Businesses

Business Consulting Agency

For example, AI-driven recommendation engines suggest products tailored to individual tastes, whether its personalized emails, product recommendations, or dynamic website content. Enhanced Efficiency and Productivity AI marketing tools automate repetitive tasks, allowing teams to focus on strategic initiatives.

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BTS Group Interviews and Culture

Management Consulted

Household Products. Round three is a 45 minute PowerPoint presentation including a SWOT analysis and other metrics for a company of your choosing. Research & Development. Manufacturing. Aerospace and Automotive. Industrial Equipment. Technology. Cloud Computing. Hardware & Software. Food & Beverage. Commercial Oil.

Groups 100
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Localized US Market Management for Best Results

Business Consulting Agency

Tailoring your products, services, and marketing strategies to align with regional preferences ensures your business appeals to local customers. Optimize SEO for Local Searches Local search engine optimization (SEO) is crucial for reaching customers searching for products or services in their area.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

But his framework also offers a model for rethinking the traditional four P’s of marketing: product , price , place , and promotion. Pride: Customers feel proud and inspired to use the company’s products and services. Consumers typically associate big food companies with mass-production methods and plastic packaging.

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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

Very large multi-national product companies need to find creative ways to enjoy the benefits of scale while remaining agile. In foods, beverages, health, beauty, and apparel local variations really do matter. Global brands (and aspiring global brands) often represent only a portion of the company’s growth potential.

Agile 50