Remove Apparel Remove Metrics Remove Productivity
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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

But his framework also offers a model for rethinking the traditional four P’s of marketing: product , price , place , and promotion. Pride: Customers feel proud and inspired to use the company’s products and services. Consumers typically associate big food companies with mass-production methods and plastic packaging.

Marketing 134
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline.

Retail 132
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Companies Are Working with Consumers to Reduce Waste

Harvard Business

Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. For the most part, consumers control what happens to a product. Another apparel company, Patagonia , a high-end outdoor clothier, follows the same credo.

Company 70
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82
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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

Among other things, there is growing demand from both retail and institutional investors to align their capital with better environmental and social outcomes, and more resources going into index fund or quasi-indexing products. In both cases, social and environmental metrics matter for the business’s financial success.

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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

That means choosing the right dashboards, defining which metrics matter most and mapping out how long-range planning, resource allocation, and budgeting will work. Do they focus on “manufacturing” (creating products), “distribution” (managing channels and customer relationships), or some combination of the two?

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How One Clothing Company Blends AI and Human Expertise

Harvard Business

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. Second, companies can use machines to supercharge the productivity and effectiveness of workers in unprecedented ways. This is where the work interface comes into effect. Some upheaval is to be expected.

Company 70