Harvard Business

AUGUST 29, 2016

However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk.

Retail 132

Retail Apparel Financial ROI 132

Harvard Business

JANUARY 3, 2017

Bain & Company and ROI Consultancy Services (formerly PollBuzzer) recently surveyed almost 2,200 consumers in Atlanta and Washington, DC, about the prices at eight retail chains carrying groceries. The experience of a European discount apparel retailer illustrates the power of a disciplined price-perception program.

Retail 132

Retail Survey Bain Comparison 132

Harvard Business

JUNE 8, 2018

Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. This holiday-themed product campaign targeted two specific audiences: 1) customers who had previously viewed the holiday-themed apparel and 2) customers with a high affinity toward the product.

Retail 76

Retail Engineering Apparel Data 76

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82