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Evaluating ROI on Your Company’s Learning and Development Initiatives

Harvard Business

Leaders can use an approach called balanced benchmarking, borrowed from operations management, to conduct a needs assessment and apply training where it can be most effective. Historically, the challenge with implementing learning and development programs has been the difficulty in quantifying the impacts on organizational performance.

ROI 252
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier.

B2B 124
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4 golden tickets to capture CX ROI

1 to 1

This article was written as part of a partnership between 1to1 Media and the European Customer Experience Organization. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO. A 9700% CX ROI? She’s dissected and painstakingly diagrammed each one. Hunsaker gets it. No more layoffs.

ROI 32
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How My Company Created an Apprenticeship Program to Help Diversify Tech

Harvard Business

We believe that investing in our local community is the moral thing to do, but what’s the cost and ROI of program like this? That’s a saving of $1.323M or an ROI of 894%, and you’ll create a diverse team, which is proven to generate more profit.

Company 128
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The Most Common Reasons Customer Experience Programs Fail

Harvard Business

There is place in the world for performance benchmarking survey metrics like net promoter score (NPS). There are many obstacles and detours that can prevent full ROI from your CX program. Going slowly when you don’t intend to is clear evidence that the program has slipped into neutral in the leadership camp.

Metrics 125
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Being Engaged at Work Is Not the Same as Being Productive

Harvard Business

The company saw these findings as further evidence that continuing to invest in improving employee engagement would have a positive ROI for the business above and beyond simply having happier employees. Working with two Fortune 100 companies, we looked to test the assumption that highly engaged employees are more productive.

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4 Ways to Improve Your Content Marketing

Harvard Business

” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area. Don’t follow the herd.

Marketing 134