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So You Want to Be a Product Manager

Harvard Business

With real-world examples and personal experiences, the authors of this article explain what product management is about, the critical skills a PM needs to have, as well as how to start out and match your strengths to different types of PM roles.

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What Innovators Who Create New Markets Do Differently

Harvard Business

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 251
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When Expanding into a Foreign Market, Your Outsider Status Is a Competitive Advantage

Harvard Business

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 243
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How Software Companies Can Enter the U.S. Defense Market

Harvard Business

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

Software 172
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Building a Resilient Global Enterprise Inspired by Biology

BCG

Article Wednesday, February 22, 2017. Many global enterprises today have succeeded by following a simple recipe: procure, manufacture, and assemble in the lowest-cost locations, link these using reliable, standardized logistics and information technology, market the resulting products globally, and book profit in low-tax havens.

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IBM Consulting Interviews: Navigating the IBM GBS Maze

Management Consulted

The division focused on in this article is IBM Global Business Services (IBM GBS). These services focused on business management and information technology. IBM’s target market for consulting services became the clients who were willing to pay for higher-value corporate services packages of research, software and services.

IBM GBS 203
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How Cloud Computing Is Changing Management

Harvard Business

That makes it imperative to start thinking about how management will be changed by the most impactful information technology of our time: cloud computing. Pearson uses Kubernetes to develop, deploy and manage new kinds of online learning systems in developing markets like India and Mexico.