David A Fields

MARCH 23, 2021

The post An Impeccable Source of Language for Your Consulting Firm’s Marketing appeared first on David A. The source of that alluring, sticky language is at your fingertips. It’s tricky to develop exactly the right wording to … Continued.

Marketing 418

Marketing Consulting Development 418

David A Fields

MARCH 2, 2021

The post 3 Tips to Expand Your Consulting Firm’s Market appeared first on David A. Usage of certain consumer products such as toothpaste and toilet paper are fairly constant—you’re unlikely to persuade consumers … Continued.

Marketing 390

Marketing Consulting Productivity 390

Harvard Business

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S., How did China get to this point? What can companies looking to scale up their innovations learn from their approach?

Marketing 252

Marketing Automotive Operations Sales 252

Harvard Business

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 252

Marketing Efficiency Tools Industry 252

Harvard Business

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 235

Marketing Culture Study Leadership 235

Harvard Business

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Marketing 252

Marketing Enterprise Data Management 252

David A Fields

FEBRUARY 11, 2020

Two quick questions for you: What are your favorite marketing tactics to promote your consulting firm? What marketing tactics should you use to promote your consulting firm? The post The #1 Marketing Tactic for Your Consulting Firm appeared first on David A.

Marketing 332

Marketing Consulting 332

Harvard Business

AUGUST 26, 2024

Market share has traditionally correlated strongly with profitability because of efficiency, market efficiency, and customer perception effects. But digital can also amplify market share effects for large firms focusing digital investments on customer-facing processes and for large firms that create digital platforms.

Marketing 244

Marketing B2B Efficiency Operations 244

Harvard Business

JUNE 28, 2024

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.

Marketing 250

Marketing Tools Strategy Strategy 250

Successful Independent Consulting

OCTOBER 27, 2023

This article explains how to determine your “base rate”, and the external factors that will impact your pricing. Links to articles on how to raise your rate or switch to a fixed fee are at the end of this one.) Professionalism: You can skew your rate upward based on your branding and marketing. Next, divide by 2,000.

Consulting 393

Consulting Intellectual Property Deloitte Benchmarking 393

David A Fields

MARCH 31, 2021

The post 3 Steps to Generate Leads for Your Consulting Firm from Content Marketing appeared first on David A. However, you may be missing a hidden route to surfacing leads for your consulting firm via digital content. Below is a key distinction and three steps to maximize the lead-generating … Continued. Fields Consulting Group.

Marketing 352

Marketing Consulting Talent Groups 352

Harvard Business

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 250

Marketing Sales 250

Harvard Business

MAY 24, 2024

And that process, which will be highly consultative and conversational, will create a new information pipeline that marketers need to monitor to ensure their brands are presented for relevant prompts and described accurately. The authors present three ways for marketers to rise to this challenge.

Marketing 243

Marketing Productivity Consulting Management 243

Consulting Success

NOVEMBER 25, 2020

Video messages will instantly improve your marketing. Rule # 1 of marketing is this: You must stand out. Recently, we’ve been using a new tactic for our marketing efforts: video messages. Video Messages: A Quick & Easy Way To Improve Your Marketing Results is a post from: Consulting Success. They work well for.

Video 276

Video Marketing Consulting 276

Consulting Success

AUGUST 26, 2022

What is thought leadership marketing and why is it a powerful marketing strategy for consultants? Thought leadership marketing is a form of marketing where you share your expertise on a specific topic. Thought leadership marketing enables. Thought leadership marketing enables.

Leadership 264

Leadership Marketing Consulting Productivity 264

Consulting Success

AUGUST 4, 2023

Email marketing for consultants is the most underrated marketing method for consultants. What other marketing method enables you to reach out to prospective clients who signed up to hear from you right in their email inbox — at scale? But here’s the truth: the size of your list isn’t what matters.

Marketing 246

Marketing Consulting 246

Harvard Business

SEPTEMBER 11, 2024

In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic qualities—acting as guardians against injustice, prioritizing others’ needs selflessly, and serving as mentors and role models.

Marketing 234

Marketing Management 234

Harvard Business

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 254

Marketing B2C Strategy Strategy 254

Harvard Business

NOVEMBER 16, 2023

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based based companies.

Marketing 243

Marketing Sales Survey Company 243

Harvard Business

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 250

Marketing Industry Examples Company 250

Harvard Business

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Productivity 246

Productivity Marketing Groups Development 246

David A Fields

JULY 16, 2024

Imagine if there were a simple trick you could apply to all of your consulting firm’s marketing efforts to make them far more productive. Such a marketing enhancement does exist. Implementing this tweak will lead to more inquiries from prospective clients.

Marketing 221

Marketing Consulting Groups Productivity 221

Harvard Business

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.

Marketing 241

Marketing Company Information Technology Information Technology 241

Consulting Success

SEPTEMBER 8, 2023

In an increasingly interconnected global economy, international markets present massive opportunities for businesses seeking long-term growth. Navigating International Markets: 6 Steps To Expanding Your Business is a post from: Consulting Success

Marketing 246

Marketing Consulting Company Strategy& 246

David A Fields

AUGUST 6, 2024

However, if you want more inbound inquiries from prospects, it’s time to power up your consulting firm’s marketing efforts. Fields Consulting Group.

Marketing 221

Marketing Consulting How To Groups 221

Harvard Business

NOVEMBER 20, 2024

Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing classes in business schools, and they are often still seen as fundamentally different from other media.

How To 212

How To Media Marketing Company 212

Harvard Business

JUNE 27, 2023

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 189

Marketing Enterprise Finance Survey 189

Epicflow

NOVEMBER 13, 2024

Read the article to learn about top capacity planning tools applicable to manufacturing projects and learn how to select the most suitable one. Kantata supports industries including manufacturing, consulting, IT, engineering, and marketing and provides them with tools for precise resource planning and project coordination.

Tools 240

Tools Software Resources Healthcare 240

Harvard Business

FEBRUARY 16, 2024

Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.

Marketing 251

Marketing Research Sales Management 251

Epicflow

NOVEMBER 25, 2024

Read the article to find out. High-performing companies are characterized by high revenues, productive and engaged employees, high-quality products or services, satisfied clients, and growing or at least maintaining market share. What steps will lead your company to become a high-performing organization?

Tools 246

Tools Management Efficiency Resources 246

Harvard Business

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 191

Sales Productivity Marketing B2B 191

Consulting Success

DECEMBER 19, 2023

Search engine optimization (SEO) is the BEST marketing method for consultants. Over the last several years, we’ve published hundreds of articles on our consulting blog. For example, here’s an article we wrote on “consulting fees” that is the first organic result — outranking a multi-billion-dollar company.

Consulting 260

Consulting How To Engineering Examples 260

Successful Independent Consulting

JANUARY 28, 2025

[Note : Most people would break this into a few different articles but I want you to have all the info in one place. strategy development, market research, transformation initiatives). Here's how to tap into this market: Find the Right Firms Start with internet searches that combine your area of expertise and location (e.g.,

Cash Flow 195

Cash Flow Consulting Intellectual Property Resumes 195

Epicflow

NOVEMBER 5, 2024

Read the article to learn the peculiarities of pharmaceutical project management, the key challenges these projects face, and how you can overcome them with a robust project management tool. At the same time, pharmaceutical companies face severe competition with each other for being first to market.

Pharmaceuticals 210

Pharmaceuticals Industry Management Resources 210

Harvard Business

MAY 13, 2024

Whether initiated by strategic realignment, leadership changes, or market demands, departmental transitions test a leader’s mettle. In this article, the authors offer four strategies to guide your team through a departmental transition while maintaining morale, productivity, and cohesion: 1) Communicate the “why” clearly and authentically.

Strategy 249

Strategy Strategy& Strategy Leadership 249

Harvard Business

MARCH 25, 2024

This article argues that markets in crypto-assets such as Bitcoin are maturing. But there is also evidence that innovative moves by crypto-asset issuers to create new vehicles for investment in crypto-assets have improved price efficiency and market liquidity, making investment in crypto-assets safer for investors.

Efficiency 242

Efficiency Marketing Financial 242

Harvard Business

JUNE 24, 2024

Two studies by the authors demonstrate that the presence of robust shareholder agreements in publicly traded family firms in France adds 18% in market value to shareholders because they protect shareholders against misuse of capital by groups of family members.

Study 232

Study Data Groups Marketing 232