Harvard Business

AUGUST 22, 2017

As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise. The challenge, of course, is to decide on the right metrics. Wins are the most common metric used across sales roles and industries.

Metrics 131

Metrics Sales Software Meeting 131

Harvard Business

NOVEMBER 9, 2020

Three metrics to guide your company’s international expansion.

Metrics 172

Metrics Marketing Company Research 172

Harvard Business

NOVEMBER 7, 2022

New research from economists at LinkedIn suggests that conventional metrics may be misleading.

Metrics 172

Metrics Marketing Research Trends 172

Tom Spencer

OCTOBER 13, 2023

In the previous article , we looked at how banks make money and how they must meet capital requirements. In this article, we will explore the importance of profitability ratios and valuation metrics that are crucial when analyzing banks. It is not a useful metric for comparing different business lines.

Metrics 88

Metrics Banking Balance Sheet Efficiency 88

Harvard Business

SEPTEMBER 29, 2023

And now, the high-tech industry is feeling the weight of a volatile market that has led to excess component inventory. It’s a forward-looking metric based on the classic momentum equation: current inventory x rate of inventory change. Measuring inventory momentum can help leaders address the problem.

Metrics 254

Metrics Financial Industry Marketing 254

Harvard Business

JULY 7, 2021

Four indicators that will give executives a clearer picture of the revenue pipeline.

Metrics 171

Metrics Sales Marketing 171

Management Consulted

NOVEMBER 20, 2013

In our Consulting Interview Bible, we go into the differences in great detail – but that’s not the point of this article. We know we could do an entire article on each one, and very well might in the near future (comment below if you’d like to see more on this)! The original market was $24M/year. in one year?

Case Interview 236

Case Interview Interviews Study Cover Letters 236

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 135

Marketing Case Study Case Studies Sales 135

Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 134

Marketing Data Advertising Media 134

CaseInterview.com

APRIL 17, 2020

Second, I ask for specific metrics from their business. My job when doing a patient assessment is to capture the initial data set, track those metrics over time, and figure out the story the data is telling me. As I started to get better at understanding, recognizing, and interpreting these key metrics, I had an epiphany.

Metrics 82

Metrics Case Interview Data Interviews 82

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 135

Marketing Agile Fashion Sales 135

Harvard Business

SEPTEMBER 23, 2016

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 70

Metrics Retail Sales Automotive 70

Harvard Business

AUGUST 8, 2017

At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats.

Metrics 72

Metrics Sports Data Marketing 72

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 132

Marketing Advertising Media Video 132

Consulting Matters

MAY 16, 2018

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. In this article, you’ll find the 5 Stages to Design the Ideal (and Most Profitable) Consulting Business which shows you exactly how to set up your consulting business right…the first time. Psychographics (e.g.,

Consulting 208

Consulting How To Intellectual Property System 208

Harvard Business

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

Marketing 135

Marketing Data Advertising Talent 135

Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. Similarly, Facebook doesn’t specialize in purveying journalism, even though almost every news company posts articles on Facebook. Technologists often discuss the problem of “ vanity metrics.”

Media 133

Media Metrics eBook Software 133

Management Consulted

JANUARY 17, 2016

If you haven’t read our first article yet, we encourage you to go back and read it before continuing. In the last article, we gave you an introduction to case interview frameworks and laid out our 4 frameworks: Market Sizing. Market Study. 1 – Market Sizing. 1 – Market Sizing. Profitability.

Case Interview 100

Case Interview Interviews Marketing Sales 100

Tom Spencer

NOVEMBER 15, 2024

This article explores how technology is impacting healthcare and highlights some significant health-tech trends. As wearable technology continues to advance, we’re seeing the development of more sophisticated devices capable of monitoring a broader range of health metrics.

Healthcare 78

Healthcare Data Trends Efficiency 78

Harvard Business

MAY 21, 2019

They’re also advocating for more uniform metrics and industry standards. Eccles is the author of the HBR article “The Investor Revolution.”

Metrics 132

Metrics Government Industry Management 132

Harvard Business

APRIL 5, 2017

What if concentrated market power of a few companies in an industry has made these companies more profitable than usual? For instance, Home Depot, despite a painful housing market–led recession, retained most of its hourly workers and their benefits in 2008–2009. Are all share repurchases myopic?

Metrics 110

Metrics Study McKinsey Cash Flow 110

Harvard Business

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Marketing 135

Marketing Apparel Retail Company 135

Tom Spencer

AUGUST 15, 2020

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Let’s draw a distinction between the micro and the macro.

Marketing 88

Marketing Advertising Sales Media 88

Harvard Business

SEPTEMBER 19, 2018

Signed by leading institutional investors, the letter describes the components of a long-term plan that enables a CEO to address enduring issues of investor interest and help plug an unmet market need for information with a long-term time horizon. Given the limited sample we have to analyze, we consider our results preliminary.

Metrics 130

Metrics Financial Marketing Trends 130

Harvard Business

OCTOBER 24, 2016

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based on what the data is telling them. We all rely on it more than we care to admit.

Culture 70

Culture Marketing Metrics Data 70

Harvard Business

AUGUST 17, 2017

Many of them responded by including quality metrics in their compensation incentives. As any compensation consultant will tell you, comp plans can address only so many metrics. So for a compensation committee to justify a new metric, it needs to have a strong business case. had a diversity metric.

Metrics 135

Metrics Government Energy Company 135

Harvard Business

MAY 24, 2016

Deere’s Enterprise Advanced Marketing Group – which is tasked with identifying unarticulated, unmet customer needs, representing opportunities for innovation and growth – has created a system for surveying the motivation of its employees every two weeks.

Metrics 132

Metrics Survey Software Operations 132

Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 138

Media Company ROI Metrics 138

Johanna Rothman

DECEMBER 6, 2023

See the Wikipedia article. If you read the article above or any of the other articles you can find online, you might notice Economies of Scale focus on production—specifically manufacturing production. Ignorance of the flow metrics. Here are the four flow metrics: WIP: the current number of work items in progress.

Metrics 63

Metrics How To Efficiency Resources 63

Chad Barr

FEBRUARY 5, 2025

For those ready to lead the charge, this article reveals the essential truths about AI, how to implement it strategically, and ways to harness it for lasting business success. Whether you’re developing marketing strategies, creating content, or solving complex business challenges, AI can help you break through creative blocks.

Tools 52

Tools Data Ethics Metrics 52

Harvard Business

DECEMBER 20, 2018

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. ” The EVP of marketing was pleased she could now track the assignment of every single lead. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast.

Sales 132

Sales How To Metrics Tools 132

Harvard Business

NOVEMBER 8, 2016

This is different than social media marketing , where a brand engages many, aiming to increase overall brand awareness or promote a specific product or service by producing content that users will share with their network. Salespeople should also collaborate with their social marketing counterparts to make the most of their social efforts.

B2B 195

B2B Sales Media Survey 195

Harvard Business

JULY 19, 2018

For example, rather than counting up the number of times a professor’s articles have been cited by other academics, we should also be looking at how often the work is cited or used by students, practicing managers, policy-makers, and in articles (e.g., news, periodicals, magazines, podcasts, etc.)

Research 132

Research Journal Ethics Metrics 132

Chad Barr

JANUARY 29, 2025

AI has transformed how businesses strategize, market, and deliver value. “Write an engaging thought leadership article about the future of [topic, e.g., AI in consulting], discussing trends, opportunities, and actionable insights.” ” Impact: Fuels innovative marketing strategies that attract and engage audiences.

Methodologies 52

Methodologies Exercises Metrics Tools 52

Harvard Business

JUNE 2, 2017

But many companies have a one-size-fits-all mindset toward metrics, which makes it hard to use that judgment when allocating resources from the top. Again, it comes down to metrics and key performance indicators (KPIs) that don’t properly capture the subtleties of how a business is growing.

Marketing 72

Marketing Company Metrics Resources 72

Harvard Business

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Don’t obsess over metrics like inquiry volume or time to close tickets. What to do.

Metrics 132

Metrics Engineering Efficiency Operations 132

Harvard Business

MAY 17, 2017

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. ” Beyond the usual financial metrics, JetBlue also measures the strength of its culture and the quality of its experience. ” Other carriers fly airplanes that carry people.

Airlines 135

Airlines Strategy Strategy Strategy& 135