Tom Spencer

JUNE 2, 2018

Silver Bullet #1: Marketing Tool: Segmenting – Targeting – Positioning. STP is a powerful structure to construct insightful marketing strategies. Define the total market. Segment the market. Kogan.com is playing for the retail market in Australia (step 1). Silver Bullet #2 : Strategy Tool: Play to Win.

Case Interview 68

Case Interview Interviews Retail Tools 68

Harvard Business

APRIL 3, 2017

The CEO of a large Australian company called me to relay a particular strategy development problem his firm was facing, and ask for my advice. Therefore, making lists of Where to Play choices before considering How to Win choices has zero value in strategy. But it didn’t work in the Where to Play of China.

Retail 135

Retail System Pharmaceuticals Strategy 135

Epicflow

APRIL 30, 2025

These tools are essential for translating the strategy into action, while their features should guarantee optimal resource allocation and utilization, risk management , and prioritization of projects and tasks. The article presents an overview of the top strategic portfolio management tools with their key capabilities.

Software 130

Software Tools Management Trends 130

Asamby Consulting

JULY 25, 2022

What does a good strategy execution require If you have the right strategy and execute it well, your business will thrive. But given your strategy is smart, what's required to execute well on your strategy? This article outlines a simple framework to execute your strategy. It's that simple.

Strategy 98

Strategy Strategy Strategy& Tools 98

Harvard Business

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. Work those into your behavior change strategy. Develop Content That’s Worthy of Attention.

Data 135

Data Healthcare Policies Training 135

Harvard Business

NOVEMBER 20, 2017

Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Dell’s executive leadership team focuses on systematically addressing the issues on the company’s strategy agenda.

Strategy 72

Strategy Strategy Strategy& Company 72

Management Consulted

DECEMBER 7, 2014

Funding Strategy. Global Strategy. Strategy Development. Youth Development. We’ll wrap up with some quick links to all the Bridgespan articles on the MC site, as well as Twitter handles, key reading for anyone that wants to jump on board Bridgespans team, and more. Leadership Effectiveness. Office Locations.

Interviews 150

Interviews Culture Bain Consulting 150

Harvard Business

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Resumes 70

Resumes Interviews Cover Letters Recruitment 70

Harvard Business

SEPTEMBER 23, 2016

As Carlos Tavares, chair of PSA Peugeot Citroën, explained to me, “Unit sales will remain important, but this shouldn’t be our driver… To be ready, we must experiment and learn as markets change.” They start in other markets, with other customers, or with stealth incursions into the edges of your market.

Metrics 70

Metrics Retail Sales Automotive 70

Harvard Business

APRIL 13, 2016

IBM’s Emerging Business Opportunities (EBO) process provides cover for experimental business units targeting embryonic markets.

Company 70

Company Construction Cash Flow System 70

Kates Kesler

AUGUST 29, 2012

We long have been fascinated by the overlap between leadership and organization development. One of the most difficult challenges for new general managers, who have been promoted after leading functional teams in marketing, sales or operations, is to make their leadership impact scalable across and multi-dimensional organization.

Strategy& 50

Strategy& Strategy Strategy Case Interview 50

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy 135

Strategy Strategy Strategy& Metrics 135

Harvard Business

OCTOBER 24, 2016

Ask what you’d do if you were entrepreneurs preparing to enter your market de novo. The problem was that their strategy development and internal reviews, like those in many companies, didn’t account for competitive dynamics. Ask what you’re afraid your competitors might do.

Strategy Development 70

Strategy Development Strategy Strategy Strategy& 70

Management Consulted

APRIL 6, 2014

PwC moved on to acquire Ant’s Eye View, in August 2012, a social media strategy development and consulting firm. This is the area where consulting lives, and the primary focus of this article. Banking & Capital Markets. MC Articles: Management Consulting vs. Investment Banking. Industries. Asset Management.

PricewaterhouseCoopers 221

PricewaterhouseCoopers IBM GBS Case Interview Interviews 221

Harvard Business

JULY 14, 2016

In this article, I review three critical aspects to watch: marketing, operations, and profiling. Digital marketing: for Clinton, it’s a science; for Trump, an art. Clinton’s use of digital marketing in the 2016 presidential race is similar to the approach used by corporate brands.

Data 70

Data Tools Operations Media 70