Harvard Business
MARCH 14, 2018
The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.
Tsavo Neal
AUGUST 24, 2017
Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.
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Harvard Business
APRIL 19, 2018
Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals. The tried and true case study is, by far, the content that prospects complete more than others. Keep in mind that prospects further along their buying journey may require more information.).
1 to 1
MARCH 28, 2013
It disappoints me when customer experience professionals at B2B companies won't even consider CX practices from business-to-consumer companies. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. 1to1Media.com/weblog.
Tsavo Neal
OCTOBER 9, 2020
Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. How do I optimize my LinkedIn page and generate more B2B leads? Stop going out to find clients. Make them find you instead. How do you make clients find you?
Tsavo Neal
MAY 15, 2020
What will be an ideal inbound marketing strategy to attract B2B customers? Content marketing is the ideal inbound marketing strategy to attract B2B customers. It solves the classic B2B challenge of balancing your marketing with your service delivery. Learn to build. If you can do both, you will be unstoppable. Naval Ravikant.
Tsavo Neal
OCTOBER 16, 2017
Here’s a checklist to run through before you hire a designer for your upcoming consulting website project: Do they specialize in serving consultants, consulting firms, professional services firms, or B2B? Do they showcase their work through case studies and explain their process behind their design decisions?
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