B2B Case Studies Marketing 
Harvard Business
APRIL 19, 2018
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.
Harvard Business
MARCH 14, 2018
The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.
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Tsavo Neal
AUGUST 24, 2017
Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.
Tsavo Neal
OCTOBER 9, 2020
Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them. Get specific.
Tsavo Neal
APRIL 27, 2017
But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.
Tsavo Neal
MAY 15, 2020
Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Good content marketing and copywriting can sell your products and services for you. What will be an ideal inbound marketing strategy to attract B2B customers? How do I stop hating selling and sales?
Harvard Business
AUGUST 4, 2017
The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. Case Study #1: Reestablish yourself as a senior leader in the organization by being generous with your knowledge.
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