B2B Case Studies Productivity 
Harvard Business
MARCH 14, 2018
The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.
LSA Global
NOVEMBER 18, 2024
Sales leaders understand that these potentially high-value customers are looking for more than descriptions of product and service benefits. 3 Ways to Win Over Value Buyers Value buyers want sellers who have solutions to help them achieve key goals, not just products.
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Harvard Business
APRIL 19, 2018
Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals. The tried and true case study is, by far, the content that prospects complete more than others. ” As a result, good case content, like good follow-up, often has a specific and relevant vertical focus.
LSA Global
NOVEMBER 18, 2024
Sales leaders understand that these potentially high-value ideal target customers are looking for more than descriptions of product and service benefits. 3 Ways to Win Over Value Buyers Value buyers want sellers who have solutions to help them achieve key goals, not just products.
Tsavo Neal
MAY 15, 2020
I’ve bought $2500 products without ever speaking to a salesperson. It was the content surrounding the product that sold me — automated emails, blog posts, YouTube videos — not a salesperson. Good content marketing and copywriting can sell your products and services for you. Here’s the key: you don’t have to sell by “talking.”.
Tom Spencer
NOVEMBER 19, 2021
Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. We prefer your competitor’s product. A recent case study involved Shake Shack, a New York based fast food chain, wanting to build the “Shack of the Future”.
Tsavo Neal
APRIL 27, 2017
A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 52% of B2B buyers say the expect half of their purchases to be made online by 2018. Source: Small Business B2B Call to Action Study. Source: The Future of Commerce.
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