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Marketing Gravity: 2 Steps: Create thought-leadership, intellectualproperty, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them. Get specific.
Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline.
You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing. They rely on others to do their marketing for them instead of doing it themselves. Which consulting firms are using inbound marketing well?
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